Thursday, July 12, 2012

Transparency in Business Process Outsourcing Operation

In the world of business process outsourcing “transparency” is a professional requirement. As we know, call center clients are situated thousand away across continents and oceans. One of the factors to make such business partnership works is through the strength of reports and progress charts. In case that the clients are in doubt regarding the progress of the offshore lead generation campaign, they feel a sense of uneasy. Outsourced service provider may be working on the right track, but on the client side they want to be updated regularly. Top notch lead generation companies always make it a point to supply their clients with the needed information. Transparency in operation is necessary for the communal growth and trust of both parties.

Providing the clients with online report is the best suited way to keep them in the loop, call center service provider should have a reports created in daily basis. These reports are significant for every managers and supervisors of every call center company. Basically, clients don’t like to see the small point of the whole campaign, what they want is the general view of the progress of the whole campaign. One of the primary responsibilities of BPO managers is to interpret these reports to give a clearer view on the progress of the campaign. Putting these reports into a web base platform would enable the clients to take a look anytime they want. Variation in time may hinder BPO managers from being physically available to submit the reports to the clients but with the help of a web based reports it solve this problem. 

Another way to maintain the transparency in BPO operation is through call recording. The recorded calls can be use in two different purposes. First, inbound agents are trained in telemarketing way through listening calls. Through listening those recorded calls you can figure out which is the unsuccessful calls and evaluate what went wrong. Second is you can share those recorded calls to your clients in case they need it, with that They can have a clearer perspective on the quality of your call center service.

Data protection and secrecy is one of the most important factors that need to be put into consideration in terms of BPO transparency. Call centers clients share their confidential information’s to their affiliate BPO partner under the certain conditions. Call center representatives should be meticulous enough regarding the use of such information. Call center clients have a right to know that there is an appropriate data protection option against data leak and misuse. Through transparency in operation clients can be able to provide some ideas or suggestions to their BPO affiliates, in that way it can help strengthen the relationship of BPO client and BPO service provider.        

1 comment:


  1. It is actually a great and useful piece of information. I am glad that you shared this helpful information with us. Please keep us informed like this. Thank you for sharing.


    www.24x7direct.com.au

    ReplyDelete